Jessica Bourland is a Eco-Fashion Stylist and editor in chief/founder of www.slowfashioned.com. She is a style hero.
She “uses social media and other tools to promote a message of sustainable fashion and conscious consumption.” She is also a beautiful mother. And lives a conscious lifestyle.
Take a minute to look at her passion, business and story:
“Slow Fashion” was imagined by Kate Fletcher in 2007 (Centre for Sustainable Fashion, UK). It is not a trend, but a movement. To be okay
with not buying a new and trendy clothing item every month or so. To reevaluate
ourselves. It is not about having to make everything from scratch, but to hold ourselves responsible for shopping choices.
It is easy to categorize thrift/secondhand shoppers:
- Different. Unique. Free Birds. Individuals. Artists.
- vintage lovers. old souls
- Cheap or simply can’t afford “new” things
Or my favorite. Individuals who are expressing themselves in a unique way at the same time being environmentally friendly. To be conscious of your consumption. To be responsible for our choices and impact when these items are no longer appropriate for us to wear.
You must know this very important thing about me, shopping used to be my past time. As a teenager, the best- in- life thing to do was to go shopping with my friends. Oh the money I spent on myself and my appearance. The MAC makeup, the racks of Nordstrom, the way it felt for someone to slip a new shoe my foot. The satisfaction of seeing what I bought at the end of the day. Priceless. Sadly it is not without a price. Unfair labor, people are mistreated, a hungry monster “greed” is fed.
Remembering the homeless man asking for money while my high school friend replied, “Sorry I just spent it all shopping” is too much for me now. Raising a family changed my shopping habits and material ideas of value
, I am thankful. I thankful that my eyes are opening towards thinking of others and this world we live in. And in realizing there is more to life than appearance and shopping, to focus on goodness. To appreciate people more than things. This is why Slow Fashion is heroic.
Based on a recent report it is estimated people are buying one third more garments than four years ago. The idea of slow fashion is similar to the Slow Food Movement
created by Carlo Petrini in Italy in 1986- it combines the love of food with personal awareness and taking responsibility. The next step was changing the global clothing industry. A focus off quantity but on quality.
I encourage you to take a moment, breath, and reevaluate yourself and how the choices we make impact others. To slow down. To say no to the “fast pace” lifestyle.